Privacy Policy

Overview

This Privacy Policy explains how Attention Digital Marketing Ltd (operating as Attention Digital, “we”, “our”, or “us”) collects, uses, and protects your personal information when you visit our website or interact with our services. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

Attention Digital Marketing Ltd is a UK-based company offering web design, development, and marketing services.

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2. Information We Collect

We collect and process the following personal data when you interact with our website:

• Contact Form Submissions: Name, Email Address, Phone Number, Company Information, and your Message.
• Booking Requests: Information you provide when scheduling via Calendly.
• Analytics Data: Non-identifiable usage data from Google Analytics 4.
• Marketing Data: Facebook Pixel data for retargeting purposes (non-identifiable to us without your explicit interaction).

We do not collect or store sensitive personal data unless you voluntarily provide it.

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3. How We Use Your Information

We only use your data for the following purposes:

• Responding to your enquiries.
• Delivering services you have requested.
• Sending resources you have opted in to receive.
• Improving our website performance and user experience through analytics.
• Running targeted advertising campaigns (via Facebook Pixel) to show relevant content.

We will never sell, rent, or trade your personal information.

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4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent – when you submit forms or opt-in for resources.
• Legitimate Interests – to respond to enquiries, improve services, and conduct marketing in a proportionate way.
• Contractual Necessity – to deliver agreed services.

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5. How We Store and Protect Your Data

We take appropriate measures to secure your personal data, including encrypted website hosting and secure third-party integrations.

Your data is stored securely and only for as long as necessary to fulfil the purposes outlined above or comply with legal obligations.

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6. Third-Party Services

We use trusted third-party providers who process data on our behalf:

• Webflow – website hosting and form submissions.
• Calendly – booking management.
• Google Analytics 4 – anonymous website usage statistics.
• Facebook Pixel – for retargeting ads.

These providers have their own privacy policies and comply with applicable data protection laws.

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7. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and collect anonymised analytics data.

Types of cookies we use:

• Essential Cookies – Required for basic site functionality.
• Analytics Cookies – Google Analytics 4 (no personally identifiable data stored).
• Marketing Cookies – Facebook Pixel for retargeting.

You can manage or disable cookies via your browser settings at any time.

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8. Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal data.
• Withdraw consent where processing is based on consent.
• Object to certain processing activities, including direct marketing.

To exercise any of these rights, email us at connect@attentiondigital.co.uk.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated date shown at the top.

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10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

Attention Digital Marketing Ltd
connect@attentiondigital.co.uk